by Edward Segal What’s your worst trade show nightmare—a catastrophe that could threaten your organization’s image and reputation, your show’s traffic, and your relations with customers? Do you feel powerless to do anything about possible a disaster? Fortunately, there’s something you can do now to help guard against the nightmare from coming true and ensure you will be able to manage any crisis, […]
by Elizabeth Johnson When a show is complete, all of its planners and vendors take a well-deserved deep breath (maybe even a vacation) before moving on to the next show. While the “off-season” in our business is incredibly short, if not non-existent, the time between the end of an event and beginning of planning and […]
by Jessica Finnerty Data. It feels like the word is everywhere. In the digital age, data is created around everything we do. In the exhibitions and events industry, it is becoming more ingrained in our show planning, execution and follow-up with each passing year. And as we become an increasingly more data-driven society, both attendees and exhibitors alike are relying […]
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an example of the wonderful wealth of opportunities that exist for exhibitors looking to max out their performance in the exhibition hall. It’s the sort of thing we […]
by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for the exhibitions and events industry on how to adapt in a constantly changing society. As the year comes to an end, CEIR reflects back on the hours of research and […]
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event. Why would someone take the time and stake her […]
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was an Internet of Things phenomenon that could potentially have a real-world impact on the events industry: wearables–more specifically, beacons. I know, I know. Beacons on […]
by Steve Parker There is a push right now for event organizers to livestream their meetings to virtual audiences. The reason: those organizers see a windfall. How can you profit from livestreaming? Here are my personal tips: Charge the Same Registration Fee. The best way to be successful at livestreaming is to maximize the revenue opportunity by charging the same […]
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last year, insightful meeting professionals are emphasizing the destination experience and social impact of their planned activities to boost attendance and contentment at events. Millennials often crave cultural adventures, […]
by Scott Schenker In 2012, I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives, and changed the world forever. Looking back, I realize that while I stuck a toe into the science fiction of the future […]
