CEIR Webinars are offered to all industry professionals.
Note: BEFORE downloading the respective webinar slide decks, please create an account or login to the IAEE Knowledge Hub.
CEIR Webinar: B2B Exhibition Industry Update – Thriving Amidst Uncertainty
In an ever-changing business environment, understanding the latest trends and impacts is crucial. Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry. Discover key insights from Q4 2024, including economic factors that could shape the future, both positively and negatively. Learn about the latest best practices for attendee and exhibitor engagement on the show floor. Plus, get a sneak peek at some highlights from CEIR’s organizer benchmarking study. Don’t miss this opportunity to stay ahead in the dynamic world of B2B exhibitions.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Event Sponsored Exhibitor Training Programs – How Is Your B2B Exhibition Helping Exhibitors Succeed?
Exhibiting at trade shows is a strategic investment that goes beyond simply purchasing a booth and showing up. Achieving success requires meticulous planning, targeted promotions, the right booth staff, engaging content, and potentially other investments tailored to the specific goals of exhibiting. Experienced exhibitors often have an edge over newcomers, but even seasoned professionals need to stay updated on emerging trends to refine their strategies.
Key Questions:
- What are organizers doing to help exhibitors maximize their success?
- Is exhibitor training available, and if so, when?
- What topics are covered in these training programs?
Join our webinar to discover the latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
CEIR VP of Research Nancy Drapeau, IPC will share insights on organizer exhibitor training practices. She will be joined by Kevin Archibald, Associate Director at Informa Markets, for World of Concrete along with Kim Vinciguerra, Chief Experience Officer at International Carwash Association (ICA), and Ed Nicols, Director of ISSA.
Presented By: Kevin Archibald, Associate Director, World of Concrete, Informa Markets, Kim Vinciguerra, Chief Experience Officer, International Carwash Association, Ed Nichols, Director, ISSA and Nancy Drapeau, IPC, Center for Exhibition Industry Research
This webinar is eligible for 1 clock hour.
Performance and Prospects for Exhibitions
The latest CEIR Index readings confirm the resilience of exhibitions with the Index just 8.0% below pre-pandemic levels in the fourth quarter of 2023. The ongoing recovery confirms the enduring importance of exhibitions to company performance. Nevertheless, a slowing economy and faltering corporate profits raise questions about the sustainability of the recovery. Join Adam Sacks, President of Tourism Economics, CEIR’s new consulting partner for exhibition industry performance-related research, for a deep dive on recent performance of US exhibitions and a look forward at the next three years.
Presented By: Adam Sacks, President, Tourism Economics
This webinar is eligible for 1 clock hour.
How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal
This is your chance to participate in one of the sessions held at the sold out CEIR Special Session program held at Expo! Expo! 2023. Hear expert commentary and come prepared to ask your questions to contribute to the discussion on how to drive revenues today.
Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events.
Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research – Exhibit and Sponsorship Sales Approaches Driving Revenue Growth. This research uncovers a connection between the perception of the health of industry sectors served and success in meeting or beating pre-pandemic revenue goals.
- What factors are contributing to positive revenue success?
- Is it due to healthy industry sector conditions or is leadership the differentiator?
This session will cover strategic planning tactics that uncover opportunities as well as sales approaches to help boost revenues.
Moderator: Nancy Drapeau, IPC, VP of Research, CEIR
Panelists:
- Diedra A. Crawford, CEM-AP, CMP, DES – Senior Director, Industry Sales and Operations, Digestive Disease Week
- Jeff Davis – Group Vice President, Action Sports & Outdoor, Emerald X
- Christine Klein, CMP – Senior Vice President, Meetings, Divisions & Partnerships, National Defense Industrial Association
This webinar is eligible for 1 clock hour.
CEIR Webinars are available to all. A $30 purchase fee goes toward supporting CEIR research.
