Learning experiences at exhibitions are becoming increasingly present on the show floor. CEIR research reveals how this strategic shift is creating win-win opportunities for attendees craving knowledge and exhibitors seeking meaningful engagement beyond traditional booth interactions.
CEIR’s latest research reveals how savvy organizers and exhibitors are leveraging common areas to create powerful product experiences that complement traditional booth strategies. End results are enhanced outcomes for exhibitors and experiences that maximize value for attendees.
AI expert Noelle Russell shared the fascinating journey of AI’s initial development, challenges and breakthroughs to date, and its future potential during her presentation at the CEIR Predict Conference held in September.
While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.
Exhibit houses and exhibitors can leverage a recent joint EDPA/ESCA industry guidance report to improve sustainability across many facets of exhibitors’ programs.
Matt Carmichael challenged the traditional notion of predicting the future, instead advocating for systematic preparation for multiple possible scenarios during his presentation at the CEIR Predict Conference held in September.
Dr. Sam Potolicchio offered his take on the factors that could affect the U.S. presidential election in his keynote presentation at the CEIR Predict Conference held in September.
CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.
