by Robert Hughes Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do not understand who owns the show they exhibit in. There is a significant disconnect about who owns and puts on the tradeshow that the exhibitor […]
by Jo-Anne Kelleway Matchmaker, matchmaker, Make me a match, Find me a find, Catch me a catch. Matchmaker, matchmaker Look through your book, And make me a perfect match. Fiddler on the Roof Fiddler on the Roof is a 1964 musical set in the Pale of Settlement of Imperial Russia in 1905, where the parents of three daughters approach a matchmaker to […]
by Silvia Pellegrini Not too long ago, a study was conducted by Dale Carnegie in conjunction with MSW that indicated 29% of the modern workforce is engaged, around 45% is not engaged, and around 26% is actively disengaged. Dale Carnegie Training has been conducting such studies over the years and the latest statistics are definitely alarming. In the […]
by Edward Segal What’s your worst trade show nightmare—a catastrophe that could threaten your organization’s image and reputation, your show’s traffic, and your relations with customers? Do you feel powerless to do anything about possible a disaster? Fortunately, there’s something you can do now to help guard against the nightmare from coming true and ensure you will be able to manage any crisis, […]
by Elizabeth Johnson When a show is complete, all of its planners and vendors take a well-deserved deep breath (maybe even a vacation) before moving on to the next show. While the “off-season” in our business is incredibly short, if not non-existent, the time between the end of an event and beginning of planning and […]
by Jessica Finnerty Data. It feels like the word is everywhere. In the digital age, data is created around everything we do. In the exhibitions and events industry, it is becoming more ingrained in our show planning, execution and follow-up with each passing year. And as we become an increasingly more data-driven society, both attendees and exhibitors alike are relying […]
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an example of the wonderful wealth of opportunities that exist for exhibitors looking to max out their performance in the exhibition hall. It’s the sort of thing we […]
by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for the exhibitions and events industry on how to adapt in a constantly changing society. As the year comes to an end, CEIR reflects back on the hours of research and […]
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event. Why would someone take the time and stake her […]
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was an Internet of Things phenomenon that could potentially have a real-world impact on the events industry: wearables–more specifically, beacons. I know, I know. Beacons on […]
