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Tag: Event design

We want you to succeed when you exhibit. Avoid these 7 common mistakes when coming up with your in-booth activity via @samueljsmith
While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors?
The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies.
Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be!
Spruce up your exhibit booth with these 7 essential tips from The Exhibit Expert, Susan Ratliff

By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world cannot: genuine human contact. How can exhibition organisers best use their physical location to optimize matchmaking and knowledge transfer? How do you […]

Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth.
Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon.

by Rossi Ralenkotter Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation that need to be solved, and these details are, of course, critical. But there is another part of the equation that show producers cannot forget–the big picture of […]

by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests […]