By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995, which calculated the size of the Convention & Meeting industry to be $83 billion, ranked #22 in contribution to the GDP in the USA, yet […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring […]
Thank you to session sponsor, GES! Data has been at the forefront of our industry. Many have advised us on the importance of data and our industry has done a tremendous job of gathering data. However, we are lost when it comes to connecting the dots with the amount of data gathered. Taking on the […]
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose complicated methodologies and algorithms to evaluate event performance. But don’t let the measurement wonks fool you. The secret truth to measurement is that it doesn’t […]
