By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.[i]” -Harvard Business Review B2B exhibition organizers understand this basic business principle, that retaining customers is less expensive than […]
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade shows in 2015-17. Each world region also expressed their greatest concerns to be the continued strength of their local economies and their […]
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. These systems include: • The ability to track customer and prospect behavior across all media • Real-time advanced data collection and analysis […]
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part of a new generation that is inheriting a world dominated by fear-mongering, economic instability, and species-threatening climate warnings. Bitcoin’s gradual entry into the mainstream and its […]
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my batteries and seek out new ideas. But here’s one thing that sets me apart from many others: I always have […]
