by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last year, insightful meeting professionals are emphasizing the destination experience and social impact of their planned activities to boost attendance and contentment at events. Millennials often crave cultural adventures, […]
by Scott Schenker In 2012, I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives, and changed the world forever. Looking back, I realize that while I stuck a toe into the science fiction of the future […]
