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Category: CEIR Reports

Ignite Product Engagement on the Exhibition Floor

February 24, 2025

CEIR’s latest research reveals how savvy organizers and exhibitors are leveraging common areas to create powerful product experiences that complement traditional booth strategies. End results are enhanced outcomes for exhibitors and experiences that maximize value for attendees.

Networking Magic Happens on the Exhibition Floor

January 27, 2025

While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.

Exhibitors Double Down on In-Person Engagement

November 4, 2024

CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.

How Exhibitors Evaluate Outcomes

October 7, 2024

CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.

Tactics that Maximize Attendee and Exhibitor Engagement on the Exhibition Floor

September 9, 2024

CEIR’s latest report reveals the effectiveness of integrating event digital tactics and show services to maximize exhibitor engagement with attendees. It also uncovers an array of marketing tactics undertaken by exhibitors independently that maximizes outcomes in creating meaningful connections between exhibitors and attendees on the show floor.

Maximizing Attendee Engagement: Effective In-Booth Tactics for B2B Exhibitions

August 26, 2024

Discover key strategies for creating engaging and memorable exhibition experiences in CEIR’s newest report series examining how to transform your exhibition presence and leave a lasting impression on attendees.

Turbocharge Your Exhibition Strategy with Data-driven Insights from the 2024 CEIR Index Report

July 29, 2024

The 2024 CEIR Index Report provides invaluable data for all industry sectors in addition to predictions on how the industry will perform through 2026. Read on for key insights taken from the report.

Value Based Selling and CEIR Research: A Key Combination

June 3, 2024

Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies.

The B2B Exhibition Industry Recovery Forges On, Proving Its Resiliency Again

April 29, 2024

CEIR VP of Research Nancy Drapeau examines the latest industry forecast published in the 2024 CEIR Index Report and discussed in CEIR’s recent webinar with Tourism Economics President Adam Sacks.

Take Full Advantage of 2023 CEIR Research

January 8, 2024

Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.

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