Reprinted with permission from CAEM October Communique Article Written by Jeff Tanner, Ph.D., Dean of the Strome College of Business, Old Dominion University Nancy Drapeau, PRC, Research Director at the Center for Exhibition Industry Research (CEIR) Take a deep breath. Relax. Ignore all the hype. You don’t have to have BIG data to make data-driven […]
We just completed Predict: CEIR’s Annual Exhibition Industry Outlook Conference 16-17 September in Chicago, IL and we’re proud to say that this was our largest Predict ever! It drew a record-breaking 139 attendees, all top level executives, to learn about the future of the exhibition industry. If you didn’t make it to 2015 CEIR Predict, here […]
Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. [vimeo 123582424 w=500 h=281] EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about […]
By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this […]
By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes […]
By Dr. Jeff Tanner, Professor of Marketing Baylor University Maybe, in general, we all want what the boss wants – nice corner office, a sporty German convertible, a weekend cottage in the Caymans…more time. Everyone is time-starved but executives? Maybe more so. One of the great values of exhibitions is that this form of face-to-face […]
By Mary TuckerCEIR Blog Manager On 11 September, CEIR will hold its fourth annual exhibition industry outlook conference: Predict at the Intercontinental Hotel Chicago. Predict has established itself as a key event for C-level executives who want to have a very reliable idea of what the next three years hold in terms of the economy, […]
Mary Tucker CEIR Blog Manager mtucker@ceir.iaee.com Whether the U.S. government officials in generating commerce “get it” or not, exhibitions and events play a big role in the grand scheme of the U.S. economy. Small start-ups to large corporations who are launching new products participate in trade shows because they make good business sense.Countless reports from […]
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, from small, regional events to the largest in the world. The channel is a mirror image of the diversity of the U.S. economy. Exhibitions exist for farmers, medical […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
