By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and exhibitions. According to Dictionary.com, Serendipity is ‘an aptitude for making desirable discoveries by accident,’ and business-to-business exhibitions do this very well. Think about a printed magazine. Want to read the article or see […]
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
By Mary Tucker CEIR Blog Manager mtucker@ceir.iaee.com Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM continue their talk with CEIR about the advocacy initiative taking place 16-17 June 2014 in Washington, D.C. Visit www.exhibitionsday.org for more information.
By Cathy Breden, CAE, CMP, Chief Operating Officer, International Association of Exhibitions and Events (IAEE) I was fortunate to have attended last week’s IAEE Women’s Leadership Forum. The forum’s purpose is to help women in identifying their brand, presenting their brand, and living their brand. Authors of Own the Room: Discover Your Signature Voice to […]
By Mary Tucker CEIR Blog Manager mtucker@ceir.iaee.com Exhibitions Day Co-Chairs Chris Brown and Megan Tanel, CEM talk with CEIR about the initiative taking place 16-17 June 2014 in Washington, D.C. Visit www.exhibitionsday.org for more information.
Mary Tucker CEIR Blog Manager mtucker@ceir.iaee.com Whether the U.S. government officials in generating commerce “get it” or not, exhibitions and events play a big role in the grand scheme of the U.S. economy. Small start-ups to large corporations who are launching new products participate in trade shows because they make good business sense.Countless reports from […]
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, from small, regional events to the largest in the world. The channel is a mirror image of the diversity of the U.S. economy. Exhibitions exist for farmers, medical […]
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in business-to-business exhibitions. The overall results of the survey concluded that 85% of the respondents will maintain or increase their participation. While the total sample size is not overly large, the fact […]
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the exhibit designs that frustrated me, as they seemed especially eye-catching this year. Exhibitors’ messaging was adequate; I could tell at a glance why most of […]
By Chris Brown, EVP Conventions & Business Operations National Association of Broadcasters Research is always full of the good, the bad, the ugly and the subject-to-interpretation. No doubt there is nothing that beats good data for making a case, but there always tends to be a few ways to look at things; and the […]
