May 04, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part One: Exhibitor In-booth Tactics – People, Product, Learning, Emotion, and other Tactics, the first report in its newest series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the […]
April 03, 2017 Today, the Center for Exhibition Industry Research (CEIR) released the 2017 CEIR Index Report. The CEIR Index analyzes the 2016 exhibition industry and provides an economic and exhibition industry outlook for the next three years. Despite a decidedly mixed performance early in the year and worldwide political turmoil in the second half, […]
March 06, 2017 Today the Center for Exhibition Industry Research (CEIR) announced the release of an updated version of the Cost to Attract Attendees Report, an invaluable resource for executives responsible for attendee marketing for business-to-business exhibitions. This benchmark report provides metrics on spending and marketing mix allocation for exhibition attendee promotions, as well as […]
February 27, 2017 The Center for Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2016 declined. The performance of the industry, as measured by the CEIR Total Index, posted a first modest year-on-year decline of 0.4% (see Figure 1), after 25 consecutive quarters of year-on-year growth. The industry […]
January 24, 2017 The Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Steps to Build a Client-Centric Speaker Bureau for Your Exhibit Program written by Dana Tilghman, CTSM Diamond Level, CMP. An industry veteran for more than 20 years, she is Senior Trade Show & Events Planner at Minitab, Inc., […]
December 06, 2016 After a series of strategic planning meetings over a two-year period, the Center for Exhibition Industry Research (CEIR) Board of Directors is realigning its resources to focus more clearly on the mission of the organization: producing industry-leading research on the exhibitions and events industry. The intention of this organizational evolution is to […]
November 29, 2016 The Center for Exhibition Industry Research (CEIR) has released the CEIR Index results for this year’s third quarter. The growth of trade shows in 2016Q3 slightly increased, as measured by the CEIR Total Index, posting a moderate year-on-year gain of 1.9% in the third quarter (see Figure 1), compared to 1.6% in […]
November 15, 2016 The Center for Exhibition Industry Research (CEIR) has redesigned its CEIR Blog, now known as EVENT, to feature a more user-friendly layout and provide insights on the direction in which the exhibition industry is headed. EVENT’s guest bloggers will feature the industry’s thought leaders sharing their knowledge and experience about the future […]
October 24, 2016 The Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Cultivating an Innovative Culture and Mindset, Even in Mature Industries written by well-known innovator in the exhibition industry, Greg Topalian. This report is an invaluable resource for any exhibition organizer executive looking to drive innovation in an organization. […]
October 20, 2016 The Center for Exhibition Industry Research (CEIR) today released the final two reports of its series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile […]