September 06, 2018 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the second quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a moderate year-over-year gain of 1.6% (see Figure 1), even though it underperformed the macroeconomy (see […]
August 28, 2018 The Center for Exhibition Industry Research (CEIR) announces the release of a new Industry Insight Series report, It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution. This document offers advice from a seasoned exhibitor training consultant who urges exhibitors to shift engagement approaches to align with the new […]
August 14, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth fact sheet in the Attendee ROI Playbook series entitled, Attendance Today and 2019-2020 Outlook. “Findings from the Attendee ROI Playbook series is in line with 2018 CEIR Index results forecasting continued attendee growth through 2020,” said CEIR Senior […]
August 07, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third fact sheet in the Attendee ROI Playbook series entitled Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending. “This fact sheet documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of […]
July 31, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second fact sheet in the Attendee ROI Playbook series that explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs. Fact Sheet Two: B2B Exhibitions […]
July 24, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the first fact sheet in the Attendee ROI Playbook series on how attendees evaluate the ROI/value of attending and which metrics drive value. “CEIR has conducted extensive research on what drives repeat attendance and motivations for attending exhibitions in general. […]
July 16, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth report in its newest series for attendee marketers, How to Grow Attendance. Report Four: Plans on Where to Improve Approach in Near-term Future uncovers attendee marketer commitment to improve existing approaches and evolve with fast-changing marketing norms. “Marketing professionals […]
June 19, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth. “Report Two explains the importance of using […]
May 31, 2018 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the first quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a decent year-over-year gain of 1.8% (see Figure 1), even though it underperformed the macroeconomy (see […]
May 08, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series for attendee marketers, How to Grow Attendance. Report Two: Marketing Channel Mix and Other Tactics that Drive Growth identifies the most popular marketing channel mix and other tactics used in the attendee marketing […]