Introducing CEIR’s New Performance Benchmarking Playbook Series
CEIR is proud to unveil a groundbreaking new report series designed to empower B2B exhibition organizers with deeper, more actionable performance benchmarks—going beyond the CEIR Index to support smarter strategic planning.
Available Now!
- Small B2B Exhibitions (<50K NSF)
- Midsize B2B Exhibitions (50K–199K NSF)
- Healthcare B2B Exhibition
Coming soon!
- Large B2B Exhibitions (200K+ NSF)
- Independent B2B Exhibitions
Why This Matters
The key to success in today’s evolving event landscape is data-driven decision-making. These reports highlight the importance of tracking Net Promoter Scores (NPS) and retention metrics for both exhibitors and attendees—proven drivers of stronger financial and operational performance.
What You’ll Gain
Download the report that best fits your event to access benchmarks on:
- Financial performance: gross revenue, net profit margins, booth pricing, and revenue mix
- Staffing levels by function
- Event offerings and digital tool integration
- Location strategy and its impact on outcomes
- Sales and marketing metrics: exhibitor and attendee tracking
- Future outlook: expectations for growth and macroeconomic impacts
This series is available as a complimentary download for IAEE members.
This report is available as a complimentary download for IAEE members and $249 USD for non-members.
Performance Benchmark Playbook – Small Shows
This playbook is for shows under 50,000 NSF and provides insights into the post-pandemic business environment, helping organizers set performance expectations and identify factors for better outcomes. See how your event stacks up across financial benchmarks, pricing, and participation — and how tracking performance metrics directly ties to revenue and exhibitor growth.
Designed with small show organizers in mind, this new edition is clear, scannable, and loaded with insights you can put to work right away:
- Compare your event to peer events across the industry
- Set realistic performance expectations in a post-pandemic landscape
- Identify the strategies that lead to stronger financial and operational outcomes
This report is available as a complimentary download for CEIR subscribers and IAEE members and $249 USD for non-members.
Performance Benchmark Playbook – Midsize Shows
Run a smarter, more strategic midsize event with benchmarks for revenue, digital ROI, and exhibitor success. You’ll learn what high-performing shows do differently — and how you compare.
You’ll find real benchmarks, clear strategies, and data-backed takeaways to help you lead with confidence.
Inside, you’ll uncover:
- What a “typical” midsize event looks like — and how yours compares
- Financial benchmarks for revenue, profit, and booth pricing
- Where digital investments pay off (and where they don’t)
- What the most profitable events are doing differently
- The one move almost all high-performing shows have in common: they track.
This report is available as a complimentary download for IAEE members and $249 USD for non-members.
Performance Benchmark Playbook – Healthcare Shows
Created specifically for healthcare exhibition organizers, this new edition goes beyond the numbers to reflect the realities of your sector. You’ll get clear benchmarks, actionable KPIs, and smart strategies tailored to your compliance-heavy world.
- Financial benchmarks across exhibit sales, attendee fees, and sponsorship
- Participation trends, show-up rates, and exhibitor growth indicators
- Compliance-aware strategies for education, engagement, and revenue
- What separates high-performing events (hint: it starts with tracking)
